Because sooner or later everyone is deemed a 'victim'

George Zimmerman has hit the internet. The man who shot Trayvon Martin is trying to raise money for a legal defence. In his preamble he apparently says "On Sunday February 26th [night of the shooting], I was involved in a life altering event which led me to become the subject of intense media coverage". This is as opposed to Trayvon Martin, who was involved in a life ending event. Also Zimmerman wasn't "involved" in the event, that implies it was something that happened to him, he wasn't involved, he initiated the event; shooting an unarmed man is as pro-active as it gets.